At the age of 16, our Co-Founder Joe began his journey into professional music on BBC One's The Voice UK. Joe's first 10 years in professional music has included performances in Europe, North America, Africa & Asia.​

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As a contemporary commercial songwriter, Joe has written music for pop acts and singer-songwriters, collaborating with Grammy Award-winning producers and recording in internationally acclaimed studios like Abbey Road, London.

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Following a UK and Scandinavian Tour in 2024 Joe's career has progressed into higher education as a Contemporary Voice Specialist and Lecturer on undergraduate programs at Performers College, The Northern Ballet School and The Arden School of Theatre in Manchester.